Eydon Petroleum
Corporate Identity
A Contemporary Approach to Visual Branding Rooted in the Alkebulan Kushite~Këmite Mëdu’nëtër.
Powerful corporate and institutional identities are coherent and connect three fundamental elements: the positive value proposition offered to the customers/public, the objective systemic capabilities that allow to create value and the subjective representation of the products and services that leverage those capabilities. With this project, we went straight to communicating the corporate identity quickly through iconic visual representation as primordial, ancient and universal language.
– Creative Direction by Râd Sên
The Pulses of Sénénuwub’iyah Within The Beats of Kush.
The Master of the Mëdu’nëtër Iriti Sên, who lived H <2652> ago during the reign of the Fara Mentu’hotep and elaborated the first recorded Book of Esthetics, Art and and Design in History is a reflection of Intelligence and Actelligence.